The person/s who is going to pay for costs and get benefits.
Therefore, employees are excluded; true, they get the salary, but they can always change company.
This as for all the chatters about stakeholders. True, stakeholders are very important but … never forget the basic truth: you are working to bring home some money, not for glory.
I know … everyone says “The customer comes first”. Ok, maybe your firm is producing cars or whatever else for customers but … you are producing those cars to get benefits (profit, basically); that usually entails the customer being happy, that’s true, but never remember your final goal and polar star.
Unfortunately, this tend to get lost in the bush of soft skills, communication, team building and so on. Those factors are very important, indeed. Only, be sure to never ever forget the basic truth.